Walleye Tackle Store Privacy Policy

We appreciate the trust and confidence you place in Walleye Tackle Store, and we are committed to respecting your privacy and the security of your personal information.

Our Privacy Policy describes the information we collect and how we use it. In summary, we collect and use personal data only as it might be needed for us to deliver to you our world-class shopping experience. Our Privacy Policy is intended to describe to you how and what data we collect, and how and why we use your personal data. It also describes options we provide for you to access, update or otherwise take control of your personal data that we process.

What does our privacy policy include?

Our Privacy Policy covers how and why we collect, use, protect, and share your personal information on our website at WalleyeTackleStore.com, and on our related websites where this Policy is posted. Our Privacy Policy focuses on personal information, which is information that identifies you or reasonably can be linked to information that identifies you.

What type of information do we collect?

We collect two types of information: (1) information we receive from you and (2) information we receive from others. Information we receive from you includes information you share with us, such as when you create an account on one of our websites. This also includes information you provide us through technology, such as through a cookie placed on your computer when you visit our websites. We also receive information from other sources to help us supplement our records, improve the personalization of our service to you, and detect fraud. Our goal is to limit the information we collect to the information needed to support our business.

We collect information to deliver the products and services you request and to help improve your shopping experience. We collect information from you in a variety of ways when you interact with our stores, websites, and mobile services.

Information we receive from you

You share information with us in various ways both online, and if you shop at our Pro Shop.

For example, you share information when you:

Make an online purchase or other transaction with us;
Make a purchase in our Pro Shop;
Create an account on one of our websites;
Conduct a transaction or request a service where we collect information (including when required by law, such as the purchase of a fishing license);
Contact us to request service or provide comments or suggestions;
Post a review or comment on one of our social media pages, or post a rating, review or other user-generated content on one of our websites; and
Participate in a contest, sweepstake, promotion, or survey.
When you engage in these activities, you may share different types of personal information with us, such as your name, email address, physical or postal address, phone number, and payment information.

You also provide us information in other ways through technology. Some of this information may be linked to you personally. This information helps our websites work correctly and supports our customer marketing and analytics efforts, which we use to understand the needs of our customers and to provide information about our products and services. Here are some examples:

  • Device Information: We collect technical information when you visit our websites. This includes information such as your Internet Protocol (IP) address, the type of mobile device you use, your device operating system and browser type, a unique device identifier, the address of a referring websites, the path you take through our websites, and other information about your interaction with our websites.
  • Browsing Information: We use technologies such as cookies, web beacons, and mobile device identifiers to collect information about the use of our websites. Cookies allow us to provide you relevant information as you use or return to our websites. Web beacons allow us to know if a certain page was visited, an email was opened, or if ad banners on our websites and other sites were effective. We use these tools to provide a continuous and more personalized shopping experience for you.
  • Location Information: We may collect information about your location when your device is set to provide location information.

Information we receive from other sources

We receive information about you from other sources to help us correct or supplement our records, improve the quality or personalization of our service to you, and prevent or detect fraud. For example, we may collect demographic and address information from third party sources and information from third party social media platforms (such as Facebook) if you log into our websites using your social media account credentials or if you make certain content and information publicly available, such as photos, videos, and profile information.

How do we use your personal information?

We use your personal information to provide you products and services, such as to fulfill your online orders and to help us personalize our offerings to you. We also use your personal information to support our business functions, such as fraud prevention, marketing, and legal functions.

Some examples of how we use your personal information include:

To fulfill your requests for products and services and communicate with you about those requests;
To register and service your account;
To administer contests, sweepstakes, promotions, and surveys;
To provide customer service and alert you to product information;
To help us personalize our service offerings, websites, and advertising;
To help us improve your experience on our websites;
To send you information about our products, services, and promotions;
To respond to reviews, comments, or other feedback you provide to us; and
To protect the security and integrity of our websites and our business.
To do this, we combine personal and non-personal information, collected online and offline, including information from third party sources.

How do we share your personal information outside of Walleye Tackle Store?

We will not sell or rent your personal information. We may share your personal information in limited circumstances, such as to conduct our business, when legally required, or with your consent.

We will not share your personal information outside of our company, except in the following circumstances:

Service Providers

We share personal information about you with service providers that help with our business activities, including shipping vendors, payment card processors, and companies that help us improve our products and services. We require our service providers to keep your personal information secure. We do not allow our service providers to use or share your personal information for any purpose other than providing services on our behalf. Your personal information may be stored and processed by our service providers in the United States or other locations where the service providers maintain facilities.

Security
We value your trust in providing us your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.

Links to Other Sites
Our Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over, and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children's Privacy
Our Services do not address anyone under the age of 13. We do not knowingly collect personal identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.

Changes to This Privacy Policy
We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately, after they are posted on this page.
Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us.